Why Fran Dall’Alba Was Talking EVs Before Anyone Else
From gold dealing to money markets to novated leasing, Fran's career has taken every turn except a predictable one, and one piece of advice from her dad has stuck through all of them.
Member Stories
Meet the women and allies shaping Australia's automotive industry. Explore candid stories of career growth, leadership, technical expertise and lessons learned along the way.
The Question Carolyn Ong Always Asks First
She's led product through insurance, travel and now car subscriptions, and the one thing that hasn't changed is what she asks before anything else.
Trudi Micallef, Repco Asia Pacific
Repco key account manager Trudi Micallef reflects on moving from recruitment into automotive, learning unfamiliar systems and finding opportunities beyond the assumption that everyone sells car parts.
Claire Durtnall, O’Brien Bayswater
Workshop supervisor Claire Durtnall describes leading and training autoglass technicians at O'Brien Bayswater, her unconventional path into the role and her advice for women considering automotive careers.
Hayley Finch, Cox Automotive AU & NZ
Cox Automotive automation lead and auctioneer Hayley Finch discusses auction craft, practical problem-solving and how visibility can open less obvious automotive careers to women.
Alexander Brockhoff, MINI Australia & New Zealand
MINI Australia and New Zealand general manager Alexander Brockhoff reflects on inclusive leadership, career-defining relationships and why diverse teams create stronger automotive businesses.
Fiona Deal, Toyota Fleet Management Australia
Toyota Fleet Management's Fiona Deal reflects on more than three decades with one organisation, continuous growth and the importance of bringing others along.
Caitlin Duggan, Custom Fleet
Custom Fleet sustainability specialist Caitlin Duggan explains how commercial experience and collaboration are helping turn an ambitious 2030 sustainability roadmap into action.
Kristen Tregoning, Century Yuasa Batteries
Century Yuasa Batteries' Kristen Tregoning discusses national sales support, automotive networks and why authentic leadership matters more than fitting an expected mould.
Rachelle Tappenden, Toyota Finance Australia
Toyota Finance Australia's Rachelle Tappenden explains how hospitality, banking and corporate operations led to managing workplaces across six national offices.
Kelly Dickson, Macpherson Kelley
Commercial lawyer Kelly Dickson explains how she turns complex legal risk into practical advice for automotive businesses navigating contracts, privacy and new disclosure duties.
Steve Azzopardi, Toyota Motor Corporation Australia
Toyota's Steve Azzopardi discusses male allyship, mentoring and why responsibility for gender equity belongs with everyone across the automotive industry.